Why 1040?

And He said to them, “Go into all the world and preach the gospel to every creature…”

Mark 16:15

The 10/40 Window is the rectangular area of North Africa, the Middle East Central Asia and Southeast Asia, approximately between 10 degrees north and 40 degrees north latitude. The 10/40 Window contains most unreached people groups, without access to Christianity and the countries that are most hostile to Christianity. Out of a world population of 7 billion, 3 billion unreached people live in the 10/40 window with the world’s highest poverty rates.

Map of the 10/40 Window